It looks like FriendFeed is really taking off. Just saw a video by Scoble interviewing the founders and got a good feeling about the company. The management of our personal social networking environments is a little hard to manage and Friendfeed is a great way to help keep on top of what your own personal network is up to. I'm still using google reader for the most part to sift through the big news articles of the day, but use Friendfeed to monitor the social networking activity of a few specific individuals and contribute to the comments and discussion surrounding that activity. That is the true power of social networking and Friendfeed is currently the best way to centralize the discussion of all one's activities. I read a blog on allfacebook by Nick O'Neill mentioning how Facebook could incorporate this into their minifeed very easily, but they have kind of fallen off there. They really need to open up the MiniFeed.
Anyway, back to my original point. One of the issues I have with Friendfeed is trying to filter out the noise generated by items such as twitter. I don't believe there is a soln currently available on Friendfeed, so I found a great post by Mike Sansone through some other blog post I was reading on how to use Yahoo pipes to filter this information. I had heard about this app, but never really took the time to take a look at it. Now that I have, all I can say is that it rocks! You can use all kinds of filtering capabilities to customize what you want to see in an existing RSS feed, then re-publish the feed with your custom filters applied. So I've now created My Pipes with filters that allow me to see friendfeed without twitters and with twitters and then simply subscribed to those feeds in google reader. The number of filter and fetch modules likely allow you to customize for almost anything.
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